Who we are

Miss California Latina® and Miss Teen California Latina are the preliminaries to the national Miss U.S. Latina and Miss Teen U.S. Latina pageants. Miss U.S. Latina is the oldest pageant competition for Latinas and widely recognized as the pioneer of Latin / Hispanic pageantry. It’s the most prestigious and well know pageant system for Latinas.

The mission of the Miss California Latina pageant is to empower women of Latin and Hispanic origin living in California.

The Miss California Latina pageant and Miss Teen California Latina pageants provide personal and professional opportunities for young women to promote their voices in business, politics, the arts, and service to the community. It’s a great forum for today’s young women to express their viewpoints, talents, and accomplishments and inspire the future generation while impacting their communities.

City Preliminary Pageants

Check your local city for preliminary competitions. If there is not a city preliminary in your area, you can APPLY HERE.

Miss Fresno Latina™
Miss Long Beach Latina™
Miss Los Angeles Latina™
Miss Oakland Latina™
Miss Pasadena Latina™
Miss Sacramento Latina™
Miss San Diego Latina™
Miss San Francisco Latina™
Miss San Jose Latina™

To discuss becoming a city/affiliate Pageant please contact us at: info@MissCaliforniaLatina.com

Meet the team

Jennifer Rodriguez – Director

Successfully has managed to incorporate her business skills and her love for entertainment by solidify Miss California Latina as the nation’s largest Latina competition.

Her mission was to establish a successful program for Latinas that encourages personal, emotional and social growth with attention to community engagement and service. And in her 10th year as director and owner, she has done just that.

Jennifer’s unique ability to position the pageant competition as a vehicle for companies to gain visibility for their brands lead her to secured unique partnerships with high-profile donors and sponsors such as Verizon, Jordan Brand and Goya Foods. In 2015 she secured first time television partnership with Azteca TV.

Jennifer has served as an advocate and spokesperson for women’s rights with appearances on CNN Latino and participation as a panelist at the Worthy Women’s Conference. In 2013 Jennifer was nominated for the 2013 Miller Coors Lideres Award for her work in the community and again in 2015 was awarded a $5,000 grant to the charity of her choice in recognition of her work in the community. She has been recognized by the city of Los Angeles with an award for her success in the community and has been nominated several times for the Los Angeles Business Journal’s Latino Business Award.

A fellow of the National Hispana Leadership Institute Executive Leadership Program, Jennifer competed an executive leadership certificate at Harvard University.

Her career began in sports and entertainment, making a notable mark at the National Football League where she began as an intern for Commissioner Paul Tagliabue after she graduated from Hofstra University. Jennifer was retained by the NFL to work in the public relations department and made a notable impact, which quickly took her through the ranks and landed her a position as events coordinator at the NFL. She has shared her vast skills and knowledge with several organizations and contributed to the growth of companies and communities

As an accomplished dancer Jennifer received her formal training at the world-renowned Alvin Ailey Dance School and interned at The Dance Theater of Harlem. Her dance skills landed her numerous jobs as well as position of captain of her Alma Mater’s nationally-ranked dance team.
Her love for the arts lead her to several theatrical and film roles and has enjoyed success as a print model and TV host. She severed as pageant in 2010, 2012 and 2013 as well as other state pageants.

This “Dominicana” was also is also known as one of the Bad Girls of Sports, the first ever female duo to cover the world of sports. Currently residing in Los Angeles with her diva dog Coco Chanel, Jennifer continues her commitment to elevate and empower all women.

Cindya Rodriguez Williams – President of the Board

Cindya is a graduate of City University of New York-Baruch College with a degree in Accounting. Cindya has been President of the Miss California Latina board since 2008. She has lent her talent and vast skills in Accounting, Finance, Operations and Sales to banking, technology, media and entertainment multinational conglomerates

Nicole Harmon – Sponsorship and Branding Manager

Nicole has been with the Miss California Latina organization as Sponsorship and Branding Manager since 2009. She received her BA from Hofstra University in Hempstead, New York and has been in the marketing and advertising arena for the last 20 years. She began her marketing experience in the special events department with the New York Jets and her advertising exposure in the business communications division at Deutsch Advertising. She has managed product launch events for numerous companies in a variety of industries including internet start-up, medical communications, advertising, and online retailers.

Joanna Diaz – Project Manager/Member of the Board

Joanna Diaz is the owner of JD & Associates, an organization helping businesses design and redesign their infrastructure. As a business leader and consultant, Joanna has worked with multiple industries to lead organizations into creating innovative ways to achieve strategic outcomes. Joanna implemented the electronic health record and patient care workflow initiatives for HealthCare Partners medical group and aligned business practices with strategic outcomes for the Pediatric Subspecialty Faculty at CHOC Children’s Hospital of Orange County. She strives on helping businesses make their environments function at their best and deliver excellent services to their clients. Joanna holds a master’s degree from the University of Southern California, and an executive education from the Harvard Kennedy School of Public Policy. She is also the co-author to the award-winning and first Latina self-help book, “8 Ways to Say, ‘I Love My Life!’” and promotes healthy lifestyle living.